An inspiring podcast on everything you need to know about color!
Stay tuned for our next podcast with Mexican designer Fernando Laposse live November 26!
The Bottom Line of Color with Anat Lechner
In this episode you may learn how to rationalise your color choices through data and statistics, a requirement ever more important when working with large businesses. Anat Lechner will explain how she ended up in the world of color and how her business perspective on color helps the creative industry today. Anat believes we need to first understand color before we can apply it, let alone use it to drive business decisions. Her company Huedata gives you the necessary background information to make well-informed color choices based on true market data.
Anat Lechner, PhD, is a Professor of Business Management at the Stern School of Business, New York University where she focuses on disruptive leadership, innovation, and strategic change. She’s also the founder of Huedata Inc., a color intelligence company. A former Research Fellow at McKinsey & Co. Dr. Lechner has advised to global Fortune 100 firms in the Financial Services, Pharmaceuticals, Chemicals, Energy, Food, High Tech, Design and Retail industries. She’s had numerous appearances on the NYT, WSJ, BBC, ABC, Forbes and other premier global media outlets Anat holds an MBA and a PhD in Organization Management from Rutgers University, NJ.
The Future of Mobility with Stefan Ytterborn
In this very frank conversation with Stefan Ytterborn we talk about the future of mobility and the importance of transparency within the motorcycle industry but above all his electric motorcycle brand Cake. Stefan has spear-headed multiple successful companies that all were purpose driven, where does he get his inspiration and how does he know when the time is right to set-up a new innovative business? As a rather new entry into the conservative industry, Stefan mentions the challenges he faces to produce the lightest electric motorcycle in the market without making compromises on the selection of materials, finishes and colors while taking into account a zero emission option in the near future. And last but not least, what is next for Cake? Listen to our conversation and find out his love for roses but yes also a bowl of coloured M&M's.
Stefan Ytterborn has a long background as entrepreneur, promoter, and strategist within contemporary and industrial design and communication, covering all segments of the value chain when being responsible for developing more than 2,000 consumer products, my current work combines previous experiences with interests that matter to me and that I am passionate about.
His latest venture is Cake, an exciting ride on the journey towards a zero emission society. The company develops high-performance electric off-road motorbikes, launching in 2017.
The Fast and Furious with Dominik Eisend
Dominik Eisend steers & drives Merck’s global Pull Marketing activities within surface solutions, always focusing on design & technology at automotive OEMs. He introduces new trends and stylings and listens closely to what is needed in the market to be able to present the right creations at the right time.
Dominik has a background in transportation interior design focusing on materials and CMF. Prior to his role at Merck he has worked for several OEMs such as Mercedes-Benz, AMG and FORD as well as for a German-Chinese automotive start up called BORGWARD where he was leading the Color&Trim design team.
He loves to work with materials or to experiment with new technology to generate material driven design experiences. He looks at color and surfaces to play an incremental role for good product design. In his eyes the material design will play the most influential role in the future of mobility. Dominik currently resides in Stuttgart, Germany.
The Natural Flow of Color with Laura Perryman
Laura will give insights in the world of materials and how specifically plastics relate to product design and yes color. She believes the world of color design is adapting to seasonal color flows, letting go of the need to control color in design and letting it flow naturally. An interesting talk about creating natural colors in labs, neuro-aesthetics and where the future of design & color is moving.
Laura is an experienced colour and material designer and trend forecaster, who thinks strategically, has a user-centered mindset and brings inspiration, clear actionable insights, and design directions for brands and organisations. Her ethos is colour and materials should be integral but above all have a positive purpose for applications, products, or services. Working with companies, she navigates future opportunities and creates intelligent, empathetic, and planet-aware palettes and designs, demonstrating aesthetics are key to all levels of experience.
Her in-depth background in colour, knowledge of materials in manufacture, and critical understanding of the trend prediction process have enabled the creation of innovative design directions, brand colour guidelines, and material development for globally renowned and respected companies.
Her work experience encompasses diverse industry sectors, from industrial product design to digital platforms; she has created unique CMF design for future-forward innovation firms in-house at Arrival, Nokia, and Speedo, and has consulted with brands such as 3M Post-it, Sainsbury’s, DuPont Corian, and HP, to create category leading colour identities for new products. She’s led strategic future forecasting projects for clients such as Panasonic Europe, Antron, Comex, and Procter & Gamble and created engaging and insightful reports for trend forecasting agencies including WGSN and Beautystreams.
Laura currently directs Colour of Saying, a UK-based CMF Design Studio, focused on future-forward circular and emotionally-connected colour and material design, insights, and experiences for brands and organisations. Most recently showcasing an exhibition and series of workshops entitled ‘Colour Via:’ on how colour can drive and be an agent for change in advancing sustainable design practices. She is currently on the board of trustees for The Colour in Design Awards, a non-profit organisation that supports new graduates and designers to explore colour further in their practice.
Laura is the author of The Colour Bible, published Autumn 2021, a succinct book covering 100 significant colours and their pertinence and potential for use in the world around us.
“Excellent series about color. It’s a complex topic and Judith approaches it from a variety of angles with her guests. Always entertaining and insightful. I look forward to listening to each episode and learning something new about color and the visionaries in the color world.”
— Review Apple Podcast