DO YOU SPEAK COLOR?

Monday 13 May 2024

14:00-14:45

Seminar Room - English spoken

Color is primal, color is persuasive, and color is powerful.In branding it can influence not only what we buy, but also how we buy; in architecture it can shape the way we navigate an environment; and in clothing it can even determine our productivity. But to understand its influence and applications, it is necessary to understand its psychology.

Judith van Vliet will take you on a journey into the meaning of color and its application on a variety of materials and textures. Everyone can learn to speak to the language of color, including you.

MEET JUDITH VAN VLIET

Judith van Vliet, Founder of The Color Authority, is an expert in the field – also hosting a popular namesake podcast centred on colour. She’s formerly president of the Color Marketing Group and was previously Senior Color Designer at Avient ColorWorks, and Creative Director of ColorForward. In her role, van Vliet explores the vital role colour plays in our lives, the hold it has on our emotions and how to unleash its power through branding and design.

Color: a continuous journey.

Judith van Vliet from The Color Authority was invited to speak about color by Nalesso during Milan Design Week 2024 in the Brera district. A 30 minutes infusion of color will be followed by cocktails in the Metroquality showroom. RSVP required.

In 2022 Color Marketing Group released four key colors that our members forecast to be trending in 2024. In this webinar we explore each of these colors, and the trend stories behind them.

Designer, global trend forecaster, and Founder of the Color Authority, Judith van Vliet, will walk you through the trend story supporting each of these global colors.

In 2021 Color Marketing Group released four key colors that our members forecast to be trending in 2023. In this webinar we explore each of these colors, and the trend stories behind them. Latin America’s key color, MIRADA ALEGRE is a medium chromaticity, creamy, soft orange with a sense of balance between yellow and red. E.V. from Asia Pacific is a low chroma, luminous, neon-like blue with whispers of natural green notes. REVIVAL GREEN from Europe is a low chroma, greyish, blue-based green that is effortless to the eyes. CMG’s North American 2023 Key Color, BOHLD, is a true, unnuanced, neutral black.

Designer, global trend forecaster, and Founder of the Color Authority, Judith van Vliet, will walk you through the trend story supporting each of these global colors.

Our industry experts are all established figures, presenting sessions on a diverse collection of topics – from the latest interiors trends to masterclasses on social media and PR. Among them this season, Judith van Vliet, the Milan-based founder of The Color Authority, will be discussing the latest colour trends and innovations. Vliet is a global colour specialist, her agency charting the latest developments and consulting with international brands on colour strategy. She serves on the Color Marketing Group’s Executive Committee and hosts a popular colour-centric podcast.

Colour is primal, colour is persuasive and colour is powerful. In branding it can affect not just what we buy but how we buy; in architecture it can shape how we navigate an environment; and in clothing it can even determine our productivity. But understanding its influence – and its applications – means understanding its psychology.

Judith van Vliet, Founder of The Color Authority, is an expert in the field – also hosting a popular namesake podcast centred on colour. She’s formerly president of the Color Marketing Group and was previously Senior Color Designer at Avient ColorWorks, and Creative Director of ColorForward. In this revealing talk, van Vliet explores the vital role colour plays in our lives, discusses the hold it has on our emotions and explains how to unleash its power.