Color Statements with Claudia Cándano

Claudia says:

“In order to stand out as a fashion designer today, you need to turn inwards, not outwards”

What is happening in the world of fashion, what colors prevail and where does Mexican fashion stand in all of this? Claudia Cándano talks about her passion for fashion and how she incorporates color at ELLE while she is key on taking fashion to a broader audience. 

With more than 14 years of experience in the world of fashion and lifestyle journalism, Claudia Cándano began her career at InStyle Mexico as Fashion Editor, where she headed one of the most successful and proactive fashion teams in the Mexican publishing industry. This experience and the consolidation of her own iconoclastic style led her to the direction of the fashion area of ELLE Mexico, and later, as Editor in Chief of ELLE Mexico, as well as ELLE Decoration and ELLE Man where she has given an important turn to the communication of the media. She has built a team recognized as one of the best in the Mexican publishing industry. Claudia has also excelled as a stylist for various celebrities and has given creative advice to designers for the creation of their collections. She studied Graphic Design at the Universidad Iberoamericana in Mexico City and her unmistakable signature has been continuously perfected with renowned courses, such as Fashion Studies at Parsons The New School for Design, in New York. Art Direction for Fashion and Fashion Journalism, at The University of the Arts, London Central Saint Martins, in England.

Claudia led for 4 years the efforts of the successful project Mexico Diseña by ELLE, as project director and jury leader of the TV series with the same name. From her efforts in different platforms, she created Hablemos de moda #ELLEPodcast, the first fashion podcast in Mexico.

Thanks to her trajectory, she continues as Editor in Chief of ELLE, but also serves as Editorial Director of Grupo Expansión's soft news brands, being in charge of media such as Quién, ELLE, ELLE Decoration, ELLE Man, Aire and Life & Style. She is also in charge of the group's Branded Content area.